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J M McMillan Enterprises Recording Division
Three Labels.
One Mission.
J M McMillan Enterprises operates three distinct record labels — each serving a different tier and community of artists, all under the VIABLE Publishing umbrella.
🎭
Viable Arts Records
Competitive arts & general roster
⭐
Future Legends Records
Youth & emerging talent
🎤
VSOTB Records
Virginia Sounds of the Bay — NMEL Pilot Ensemble
What Universal Music Group, Live Nation, and DistroKid haven't built — we have. Merit-based, transparent, artist-first deals where your BIAP tier and SPI score earn you real offers.
📋
8
Contract Tiers
💰
100%
Royalty Transparency
🌍
50+
DSP Distribution
⭐
BIAP
Merit-Based Deals
Contract Structures
From development deals to full label imprints — every stage of your career has a home at NMEL.
🌱
Development Deal
For rising talent we believe in
🎵
Single / EP Deal
Release-by-release growth
💿
Album Deal
Full studio & marketing support
⭕
Multi-Album / 360°
Long-term career partnership
🤝
Joint Venture / Imprint
Build your label under NMEL
⚙️
Label Services
Keep 100% — pay for services
Why NMEL Beats the Giants
Universal Music Group, Live Nation, Comcast, and Spectracore — we studied their models and built what they couldn't.
| Feature | NMEL | UMG | Live Nation | DistroKid |
|---|---|---|---|---|
| Artist owns masters | ✓ | ✗ | ✗ | ✓ |
| 360° deal optional only | ✓ | ✗ | ✗ | ✓ |
| BIAP merit-based deals | ✓ | ✗ | ✗ | ✗ |
| Royalty transparency (real-time) | ✓ | ✗ | ✗ | ✓ |
| PRO registration included | ✓ | ✓ | ✗ | ✗ |
| Publishing admin included | ✓ | ✓ | ✗ | ✗ |
| Festival integration | ✓ | ✗ | ✓ | ✗ |
| AI-powered A&R scoring | ✓ | ✗ | ✗ | ✗ |
| Contract counter-offer tools | ✓ | ✗ | ✗ | ✗ |
| Artist can apply — no gatekeeping | ✓ | ✗ | ✗ | ✓ |
Featured Roster
Artists who chose NMEL — and never looked back.
🎤
The Ascension Collective
Gospel / R&B
Professional BIAP
2.4M streams
🎷
Marcus Elliot
Jazz / Soul
Amateur BIAP
890K streams
🥁
VAB Drumline
Percussion / Marching
Professional BIAP
1.1M streams
🎶
Lyric Monroe
R&B / Pop
Intermediate BIAP
340K streams
